Frequency Equals Success

 

Build Your Business’s Image With Potential
New Customers On The Big Island Quickly

RADIO allows you to achieve the message frequency necessary to stand out from the competition!

In 1885, researcher Thomas Ebbinghaus did a study on people's ability to retain information. He called the results the “Curve of Forgetfulness.” Ebbinghaus found that a person forgets 75% of what he/she has learned in the previous week. After three weeks, he/she forgets 90%. After four weeks, he/she forgets 95%.

In terms of advertising, the advertiser must make the message important enough for the individual to want to retain it and act on it.

Source: The Arbitron Company, Beyond The Ratings

The average person is bombarded by approximately 3,000 marketing impressions each day. To break through this clutter successfully, you need a medium that not only targets your best prospects but also delivers the message enough times to make a lasting impression.

Radio advertising uniquely is intrusive. Consumers listen to their very favorite stations - and they listen for long periods, giving you the best possible opportunity to achieve the message repetition necessary for a successful advertising campaign.

And, on the radio, you stand alone in the spotlight. Unlike newspapers, or the Internet where you are forced to share the consumer's view with other banner ads on the page or screen, when your ad is aired on the radio, your business gets 100% of the buyers' attention.

Get Top Of Mind Awareness With Thousand Of Customers Each Week With Radio